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07 Email Marketing Strategies That Will Increase Your Company's ROI

Email marketing faces the issue of standing out in a crowded environment because there are many emails sent every day. But how exactly do you do that? If you’re like most marketers, you’ll rely on some basic personalization and the application of straightforward marketing automation.

Email Marketing’s Strategic Importance


Any successful business’s strategic marketing plans still include a significant amount of email marketing. In fact, 91% of survey respondents said they thought email was crucial, according to the DMAs Marketer Email Tracker report for 2019, which found that “Email remains the major strategic channel according to marketers.” The survey found that email marketing had an ROI of £42 for every £1 invested, an increase of about £10 over the previous survey.

The study’s three key issues for marketers are as follows:

  • a lack of funds or resources
  • lack of information
  • lack of plan

Making marketing automation effective


Utilizing data to tailor and direct your email marketing is not particularly unique; for years, businesses have used names of people or organizations in the subject lines to create a connection with you.

However, with today’s technology technologies, it can be crucial to the success of your emails and is more than simply a fleeting fad. You may use the results of thorough research of your consumers to produce emails that are compelling and contain the ideal message for each recipient.


This will give your email marketing a major boost. You may either establish segmented mailing lists to target specific demographics or send 1:1 emails to each person on your mailing list with tailored content.

The insight can entail segmenting your audience into separate groups that see various offers, visuals, or even tones of voice in your email copy. Timing and frequency can be altered depending on the audience you are attempting to reach.

Testing and performance analysis are two essential, if not the most essential, components of any data-driven marketing plan. It can be helpful to fine-tune the targeting, offers, or content to actually maximize ROI by feeding the outcomes of your email marketing, and specifically how the mailing lists have behaved, into a test-and-learn strategy.

Develop a strategy for email marketing


It’s not always easy to understand and use data. Most marketers agree that putting into practice a data-driven email marketing plan may be time-consuming and challenging. In order to help you get started, we at Data HQ are delighted to share our expertise and knowledge with you.

  • Put together your mailing lists.
  • Create a strategy.
  • implementing your approach live

Put together your mailing lists.


Your chances of success increase the more you understand a firm or your target within a business. To enable the analysis and insight necessary to develop the plan, the first step is to begin collecting all the data you can about your customers and prospects.

Marketers frequently cite a lack of data as a significant barrier to a successful plan, demonstrating how crucial it is to leverage the data you have access to. Although it doesn’t have to be difficult, a lack of awareness of the advantages frequently causes marketers to be intimidated by the prospect or encounter internal resistance. For additional guidance on creating and sustaining a fruitful email marketing database

Improve your data with outside email lists.

In addition to the data you now possess, you might try to improve this data with the help of a third party. Finding high-quality email lists to target or adding more depth to your current data may be necessary for this situation

There are several sources of firmographic data to assemble information from in the B2B data sector. By including other data, such as industry, workforce number, turnover, premise type/size, and more, you may significantly enhance the analytics you can do.

Utilize campaign response information

The email marketing platform you use will hold a lot of data from previous campaigns. You’ll know who reads your emails, what devices they’ve used, what time of day they received them, what links they clicked on, and where they are when they do.

You ought to be able to keep tabs on who has made purchases as well as what they have purchased. With the help of this information, you can start segmenting your lists and writing personalized messages for the upcoming campaign.

This information is crucial for evaluating the success of your campaigns and for starting to create highly personalized email communications.

Use website visitor statistics to fuel your efforts.

Google Analytics, which can gather a lot of information on website visitors, is available to most businesses that sell products online (or even simply have a brochure website). In addition to this (in the case of B2B marketing), there are IP lookup services that can identify not just the business but also, potentially, the specific person who visited your site.

This is a fantastic technique to find out information about visitors’ locations, the products they are interested in (based on the websites they have visited), and other crucial details.. Depending on the technology you use on your website, you might even be able to track repeat visitors days, weeks, months, or even years after they opened your email.

Based on the times that each person visits your website or does a predetermined action, this data can greatly deepen your mailing list and even launch automated campaigns.

Collect information using surveys and questionnaires

Sending surveys via email, promoting them on social media, or even having them pop up on your website are excellent ways to gather data. Additionally, once a potential client is submitting an online inquiry, why not ask for their industrial sector and company size, such as 10–20 employees?

Once more, using a 3rd party mailing list for market research can increase the volume of information you can get from the survey. This will improve analysis quality while also creating new options for prospect data.

Remember to keep your own sales and CRM data.

Remember to take into account the data you already have in your customer relationship management or accounting systems that could be used to supplement the data. These could be helpful tools for developing data-driven marketing. Examining numerous factors like Lifetime Value, Average Basket Value, and executing Recency and Frequency Value models can assist you in comprehending the profitability of diverse parts.

While examining your internal data, it’s possible that you’ll decide to perform data cleansing to increase the database’s correctness. To learn more about data cleansing


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