Canada Soccer finds a golden financial opportunity with failed matches

Canada Soccer televised three matches of the 2019 FIFA World Cup qualifying campaign this past Friday, and at $0.25 per game, it will make a profit no matter how the matches turn out. The matches were aired on Thursday nights at 7:30pm ET, Saturdays at 1pm ET, and Sundays at 6pm ET.

Canada Soccer boots golden financial opportunity with failed matches

Soccer is looking to make money off of failed matches. The organization has announced that it will be selling advertising space on jerseys and other gear worn during national team matches that end in a draw or loss. The proceeds from these sales will go towards the Canada  Development Fund. This fund helps to support youth soccer programs across the country.

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Canada Soccer boots golden financial opportunity with failed matches
By Avery Thompson | Posted on July 5, 2017, at 10:07 am

Canada Soccer is looking to make a big financial gain by capitalizing on failed matches. This is according to  Marc Dos Santos, the head coach of the Canadian men’s national team. Despite the fact that this was happening, Canada Soccer planned on using the opportunity to monetize its own property. They are already selling tickets for the next match against Mexico in Vancouver. This match will take place on July 15th and will be played at BC Place. Dos Santos believes that this match will be a sell-out, as fans will want to see if Canada can make it to the World Cup. Canada’s men’s national soccer team has not qualified for the World Cup since 1986 and they currently rank 11th in the world.. Dos Santos is hoping that this upcoming match against Mexico will help them move up in the rankings and qualify for the World Cup for the first time since 2002. Canada Soccer is hoping to generate a lot of revenue from this match by selling advertising and sponsorships around it.


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