A fashion event called Berlin Fashion Week (Berliner Modewoche) occurs twice a year in Berlin, Germany (in January and July). Due to its many great young designers who are thriving in Berlin, the world’s fashion capital, it has attracted major interest from all around the world since its founding in July 2007. Since July 2011, a portion of the event has been staged in front of the Brandenburg Gate.
The main sponsor of fashion week is Mercedes-Benz. On September 5, 2022, This Week will return.
The three main types of Berlin Fashion Week are as follows
Since the Spring/Summer 2012 season, Mercedes-Benz Fashion Week has presented young international talent in an exclusive show in collaboration with Elle. The competition “Start your Fashion Business” is open to fashion entrepreneurs. The annual Designer for Tomorrow Award is another significant occasion for aspiring designers. A committee that includes well-known designer Marc Jacobs chooses the winner, who will get the opportunity to exhibit his own show during the forthcoming winter season. Another oddity is the U-Bahn fashion show, which is hosted in a specially chartered train on the U5 line.
The Berlin Fashion Week is not complete without a variety of trade shows, including BREAD & BUTTER, Premium Fair, Bright Tradeshow, (capsule), Show&Order, PanoramaBerlin, and The Gallery Berlin. The show floor at the Mercedes-Benz show floor, Showfloor Berlin, Lavera Showfloor, GREENshowroom, and Ethical Fashion Show are all widely accessible to the general public.
The Fashion Show is where Berlin-based designer Michael Michalsky’s StyleNite, which combines cutting-edge fashion with unexpected performances of various artistic mediums, takes place. At StyleNites, performers included Lady Gaga, HURTS, Alphaville, and Icona Pop. Michalsky also uses unique methods when choosing the models. For instance, he used disabled models like Mario Galla, who has a prosthetic limb, or older models like Eveline Hall, who is over 60. Toni Garrn, a well-known female model, appears on every program.